Hey there!
I came across another brand new April
Fools’ Day invention I wanted to share with you (be warned, you might find it a
little gross; but we’ll see…).
In recent years, you might have
heard of experts suggesting we should eat insects instead of meat, as is common
in many Asian countries, because there are plenty of them and they’re pretty
healthy due to their low fat and high protein content. Not only would we
improve our own health by eating more (Wait…more? Since most of us have probably
never eaten insects, I should say any)
insects, but changing our eating habits would also help reduce our enormous
carbon footprint.
Eating insects? Ugh, gross! If that’s what you just thought, you’ll probably be
just as delighted by the following
idea… ah no, I’ll give you some background information first.
I hope you won’t stop reading the
moment I risk – once again – saying the following two words: climate change.
(You’re still there? Cool!) Many people are just fed up with hearing, reading, being
taught about it. But, in my opinion, that just indicates how pressing a problem
it really is. Climate change has a bunch of nasty consequences, and one of them
is that ocean temperatures have increased drastically.
Another main problem we have to face
nowadays is overfishing. Most fish that ends on our plates is not caught in a
sustainable way, causing many species to become extinct.
There’s one species, though, that
profits from these two factors – the jellyfish. (Have you guessed where this is
heading yet? ;) In case you’re a little confused right now about what kind of
fish the jellyfish was again (actually, none at all), here’s a nice little
picture of one of those beauties:
Overfishing has extinct many of the
jellyfish predators. In addition, jellyfish thrive in the now increasingly warm
oceans. The combination of these two factors boosts their reproduction. This
again means catching jellyfish wouldn’t do much harm to the environment. On the
contrary, it would help regaining ecological balance.
There’s a very informative, though
unfortunately rather long talk by Daniel Pauly on the development of (over)fishing
and its consequences:
Again, the idea of eating jellyfish was first
implemented in Asia a long time ago. Jellyfish are a popular delicacy in China,
for example, usually served as a salad. Besides being literally brainless and
consisting to 90 % of water, they – like insects – are pretty healthy because they
don’t have any cholesterol or saturated fat, but loads of proteins.
Now, jellyfish has also been
introduced to Western markets as an April Fools’ Day prank, in form of the jellyfish burger launched by the fast
food chain Fast with Fries. The idea
was to tell people that fish would from now on be replaced with jellyfish in
order to stop further overfishing and at the same time control jellyfish
reproduction.
Watch this video to find out what it
might be like to eat your first jellyfish burger:
Rather gelatinous? Could do with
some more flavors? A little like very rubbery, tasteless squid? Mmmh, doesn’t
that sound absolutely yummy?!
The point is not that we actually
have to get used to jellyfish from now on. People in Europe or the U.S. would
probably just refuse to buy it. The whole jellyfish burger thing is more about
the mere idea of not having any more fish to eat – what would that be like?
It’s just an appeal to think about
what we do, buy, eat, and what consequences our behavior entails. I for one
already know that I prefer having less fish over ever having a jellyfish burger. ;)
But in case you think it’s a pity
that this was only launched as a prank, here’s the good news: Jellyfish burger
recipes do exist! Check out this one: jellyfish burger recipe
What do you think? Would you dare
trying it out? Or is jellyfish where you draw the line?
Have a delicious day! ;)
Bye-bye


Ugh! Wouldn't be exactly my favorite dish, I guess. I found the article quite interesting, though. The girl in the second video, Jan, apparently didn't like her burger after all, huh? Haha, her reaction is hilarious!
ReplyDeleteI like your blog a lot, huuugs!
Haha, wouldn't be my favorite one either! (I think the way Jan tries to find polite words for what it tastes like already says it all ;). But it's quite an illustrative campaign, isn't it?
ReplyDeleteI'm really glad you liked it! Thanks a lot for your feedback :D